What is online marketing and how to do? | Online / Internet or e-Marketing 2021
What is online marketing and how to do? | Online / Internet or e-Marketing 2021
Nowadays everything has gone online - electricity bill, water bill, banking, mobile recharge and hundreds of other things ..
In today's world, when most things are becoming increasingly online, how can the corporate world lag behind in this race. That's why marketing has become online in today's online world, which we know as Online Marketing .
In this article we have discussed the basic elements of online or e-marketing in simple hindi language.
Whether you are a businessperson or a learner, online marketing can prove to be beneficial for you in every situation.
As a businessman you can use online marketing to promote your business, while as a learner, you can earn a lot by learning online marketing.
But how?
In this article, we have talked about the same thing about what online marketing is, how you can do it and how to make money from it-
Complete information about online marketing / Information Guide About Online Marketing in Hindi
1). What is Online Marketing Meaning:
Online means- through the Internet and marketing means- promoting.
In this way, the total meaning of online marketing is known as-
Marketing something using the internet
Simply put, online marketing (also called Internet marketing or e-marketing ) is a way of marketing in which the Internet is used to reach people.
For example, when we run Youtube, we see Ads. We see ads even when we run facebook and instagram. Apart from this, we also receive various types of promotional emails. All these are some well-known examples of online marketing.
Watch- How to stop the useless email in Gmail?
Hopefully by now you have come to know the meaning of online marketing. So let's now know why online mareketing is essential for the growth of a business nowadays.
2). Why is online marketing necessary to grow business? Why e-Marketing is so important:
Marketing is most effective on the platform where our targeted audience revolves.
Nowadays most of the people (whether they are related to any industry) are very active on the Internet, so it is important that we pay special attention to marketing on the Internet.
We call online marketing, Internet marketing or e-marketing a strategy to promote something through the Internet.
Through the internet, we can market our products and services very easily and in a small amount of money to a very narrowly targeted audience and generate a very good ROI (Return On Investment) in business.
3). Benefits of e-marketing:
There are many such functions of internet marketing that make it a lot more beneficial than traditional marketing. Here are some of the advantages of online marketing -
Through internet marketing, we can easily reach a narrowly targeted audience i.e. only those people who are interested in our products or services.
Offline marketing, also called traditional marketing, is very expensive marketing. Unless a good amount of money is invested in it, then the chances of getting results are almost nil. On the other hand, this is not the case with online marketing. You can start it from 50 rupees and results in it often get better than traditional marketing.
Tracking and analysis of online marketing is also very easy. In traditional marketing, it is very difficult to find out how our marketing campaign worked. Whereas in e-marketing we have such tools with the help of which we can easily find out how successful our marketing campaign was.
By marketing through old ways of marketing, people are able to see and hear about our brand for a few days, whereas this is not the case with online marketing. Our online following increases with online marketing, so that we can reach them out even after the marketing campaign is over.
4). Some key words related to Internet marketing (e-Marketing Glossary):
If you are thinking of doing something further in online marketing, then these are some such online marketing terms that you must be aware of-
1. ROI (Return On Investment) - How much% profit did you earn from ROI i.e. the% money you invested in marketing. For example, if you spent 1000 rupees in promoting your business and you got a profit of 2000 rupees from the customers coming through it then it means that your ROI is 100%. 2. PPC (Pay Per Click) - This is a term associated with the Advertisting Model of online marketing. How much money you want to pay to Google instead of clicking on an ad is called PPC. And Google pays the blogger for a single click instead of your PPC, that is CPC. 3. SEO (Search Engine Optimization) -
Often the earlier a website appears in Google, the more people visit it. The techniques used to show your website in Google without any ad first are called SEO.
Read More- What is SEO and how to do it?
4. CTR (Click Through Rate) - When you advertise your business, many people only see your ad while some people click on it. The% of people who click on your ad is called CTR. Suppose 100 people see your advertisement. Now if 1 person out of these hundred people clicks on your ad, then in this condition your CTR will be considered as 1%. 5. Ad Impressions- People who see your advertisment speak Impression. 6. Keyword- The kind of business that you do, that is, the topic of your business is called keyword in the common language. You can read this post to know more about keywords . 7. SEM (Search Engine Marketing) -
Just as SEO helps us to rank our website in the top of Google, similarly with SEM, we can show our website to people first in Google. The difference between these two is that it takes time to do SEO but no money and it takes time to do SEM! 8. Backlink- When another website gives a link to our website, it is called backlink. Backlinks are very important to rank your website organically in Google.
Know More- What are backlinks? Understand in easy language
9. CPM (Cost Per Thousand Impressions) - When our ad is seen thousands of times by people, then the amount of money we have to pay to the publisher is called CPM. RPM (Revenue Per 1000 Impressions) is a term associated with the same thing.
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5). Types of Internet Marketing:
There are many types of internet marketing techniques under online marketing, some of which are as follows-
1. Content Marketing
Marketing done by providing content to people on the Internet for free is called "Online Content Marketing". We do not have to spend much money in content marketing and it keeps giving us good results for a long time. This type of marketing is very important for brand awareness. This allows people to know about your venture.
Some examples of content marketing are - Blogging , Vlogging
Read More- What is content marketing and how to do it?
2. Video Marketing
Who does not like videos Today the internet is replete with videos. Every platform likes videos. In this situation, video marketing can be a great way to market your business.
The technique of marketing knowledge-rich videos to people through video platforms (eg Youtube) as well as marketing their products and services is called video marketing.
Technically, video marketing is a type of content marketing.
3. Social Media Marketing
Promoting your products and services through social media is called Social Media Marketing (SMM).
4. Affiliate Marketing
Many companies give some commission to people to sell a product or service through people. This method of marketing is called affiliate marekting.
As you may have seen many times, many Youtubers often give links to the products of amazon or flipcart in their descripition.
this is an example of amazon affiliate link on youtube
In this way, if a viewer clicks on that link and purchases that product, then youtuber gets a percentage of the price of that product as commission. This is affiliate markting.
5. Pay Per Click Marketing - When we pay a publisher in lieu of a click on our ad, it is called Pay Per Click or PPC Marketing. Google Ads and Media.net are services based on this marketing model. 6. Email Marketing - Email marketing is the way to collect marketing by sending emails to people and it is called email marketing. You must have often seen that when you visit a website, you are asked to subscribe by email there. If you put your email there, then you start getting promotional mails along with their new posts. This is email marketing. 7. Podcast Marketing -
The technique of marketing through podcasts is called podcast marketing. There has been a tremendous boom in podcast marketing in the last few years. Now, podcasts like Google videos have started giving preference to their search.
6). How to do business marketing online? (How to e-marketing your business strategies):
If you want to market your business online then follow these steps-
To promote a business online, it is important that you first know why you want to do marketing. What is your purpose in doing marketing? Are you marketing to sell something? Are you marketing to email or is the aim of your marketing to spread brand awareness. Whatever your goal is, be clear about it.
Once you have set your goal completely, then it is the turn - to choose the target audience. In this, you have to find out what kind of people like what you are marketing. Is it something related to girls or do boys like it more. People of which age and what location will like to buy it. You have to decide all these things.
After that you have to search for the right online platform to do marketing. It is better that you choose a platform that your target audience uses the most. For example, Intagram is a great platform for businesses involving fashion & cosmetics.
After this you have to decide the things related to your online marketing campaign. For example, how much budget do you have. How long do you want your campaign to run. How much PPC bid would you like to bid.
After this, you have to optimize your website and social profile in a good way. So that when people come to your website after clicking ad, they can not live without being impressed by your website.
After this you have to start your online marketing campaign.
The last step comes the analysis. Once you place your ads, then your performance has to be tracked and analyzed. This tells us whether our campaign is working properly or there is a problem. If there is any problem then what is there and how to fix it. All these things are known through tracking & analaysis.
7). Top Online Marketing Companies in India:
These are some of the well-known companies that do online marketing of businesses in India-
WebChutney
CIS
IPrism
8). Best Online Marketing Tools:
These are some popular internet marketing tools that can help you in promoting your business online-
Google AdWords
MailChimp
BuzzSumo
Buffer
9). What is online marketing course? (Online Marketing Course):
An online marketing course (or digital marketing course) is a 3-month, 6-month, or year-long course in which you are taught how to promote a business online.
In this course you are taught about things like SEO, SEM, SMM and Content Marketing.
How to do online marketing course?
You can do this call from any digital marketing institute in your area. Apart from this, you can also do this course with online platforms like Udemy and Unacademy.
After completion of the course, you are given a certificate, on the basis of which you can work in a company or firm. Along with this, you can also earn a good amount by online marketing of people's businesses.
Fees?
If you do a one-year course of digital marketing in a city like Delhi from a top class institute, then you will have to pay fees of around 50 to 60 thousand rupees.
On the other hand, if you do this course from medium class institutes, you will have to spend about 40 thousand rupees in a year. At the same time, in less popular institutes, this fee is often between 20 and 30 thousand.
Career in Online Marketing Business and Jobs-
Once you learn online marketing, there is no shortage of jobs for you. If you do not want to do a job then you can start your own digital marketing business as well. Pritam Dagrale, Amit Mishra and Rahul Bhatnagar are some of the famous Indian digital marketers.
Future Of Online Marketing -
Seeing the speed at which things are happening online today, it seems that the future of online marketing is going to be very brilliant and this sector has the potential to emerge as a great industry in the future.
🕵️ CURIOUSITY CORNER:
1. What is the difference between digital marketing and online marketing? (Digital Marketing vs Online Marketing) -
Digital marketing and online marketing are words that we often understand to be the same. But actually it is not so!
Digital marketing is the promotion of any digital or electronic means. There are two types of digital marketing -
1. Offline Digital Marketing - This includes things like TV Ads, Radio Commercials, Phone SMS Marketing, Phone Call Marketing and e-billboard.
2. Online Digital Marketing - This includes marketing strategies like Email, PPC, Affiliate, Social Media and Search Engine Marketing.
By now you must have understood that online marketing is a part of digital marketing. However there is no doubt that the bulk of digital marketing falls in online marketing. So often these two words are used interchangebly by people.
Read More- What is digital marketing and how to do it? complete information
Online marketing is the future of marketing so it is important for both a businessperson and a student that we learn digital / markeing and make ourselves expert in it. Digital marketing is like other skills - "The more you practice, the more you will grow." So keep taking small real life projects. Create a new website and learn by doing experiments on them. So guys, this was our post on "Online Marketing / Online Marketing in Hindi" . How did you like this article, tell us through the comment and if you have any question, definitely ask it too. Join us on facebook so that you can get new post updates. (2623 words)