Innovative Higher Education Marketing Trends 2021
Innovative Higher Education Marketing Trends 2021
The higher education world is changing in an entirely new place. Due to the ever-changing nature of modern technology, universities have to market themselves in 2018 on a growing and diverse student base. Successful branding and marketing have become increasingly important activities for institutions. This can help increase enrollment, expand fundraising capabilities, and other outcomes. Here are some innovative higher education marketing trends, which are incredibly effective for universities that are trying to increase enrollment in 2018.
Influencer marketing is a big deal at the moment. By finding their potential influencers, universities can take advantage of influential marketing and recruit them to produce and promote relevant content. Influencer marketing is a larger version of word of mouth marketing that already has access to a substantial number of viewers, but does not see household name celebrities promoting your product to their millions of fans. According to a survey, consumers are 30% more likely to buy a product recommended by a non-celebrity blogger, as they can relate to them and thus give more importance to their opinions. Influencer marketing is said to generate 11 times the return on investment of traditional digital marketing.
Social media
It is estimated that one billion people use social media. Having a strong social media presence for higher education will be a priority in 2018. Many universities have implemented this strategy in recent years and expect more universities to start using social media marketing in 2018. Potential college students - General Z and millennials alike - maintain an almost stable presence on more than one social platform. Multi-channel marketing campaigns are moving forward, but more than anything, higher education institutions need to be creative if they want to stand out. The marketing department will also need to stay on top of any new social trends that arise.
mobile
One thing that most students never forget is their smartphones. You are most likely not to find a student who is not glued to their smartphone. 25% of millennials check their phones more than 100 times a day and 50% of them check it at least 50 times a day. This means that if you want to reach the prospects where they are most comfortable, you need to plan your marketing strategies on mobile on desktop
Need to implement. So instead of simply rolling out a multi-channel campaign, you have to carefully consider how it will appear on mobile and tweak to optimize. It can translate to simple designs, which are tap and swipe-friendly. Research has also shown that three-quarters of millennials reported shopping with their handheld devices, while 49% of average smartphone users on campus worked on their mobile-like advertising.
