HOW TO DO DIGITAL MARKETING AT A LOW COST? 2021 part 2
HOW TO DO DIGITAL MARKETING AT A LOW COST? 2021 part 2
Benefits of Digital Marketing:
There are many benefits that you can get from digital marketing. Here are the benefits of using digital marketing properly -
Digital marketing can be done for very little money. You can start doing digital marketing with 50 or even 100 rupees.
With digital marketing, we can reach our ads only and only to those people who really need our products or services. Whereas this is not possible in traditional marketing.
Digital marketing is easy to do. Also, we can easily make necessary changes in our digital marketing campaign.
Conversion rate is often good in digital marketing. That is, people quickly become customers.
Digital marketing is the future of marketing.
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5). Some of the key terms related to digital marketing (Hot Terms of Digital Marketing):
There are some words related to digital marketing that confuse many people and newcomers in digital marketing must be aware of these words. Here are some such Hot Digital Marketing Terms-
PPC (Pay Per Click) - The amount of payment a company has to pay to a publisher when it is clicked on an Ad is called Pay Per Click. From the publisher side it is called Cost Per Click (CPC).
ROI (Return On Investment) - The amount of money the company spends on marketing compared to the money spent on marketing is called ROI . For example, if you spend 1000 rupees on marketing and you get a profit of 2000 rupees then your ROI becomes 100%.
CTR (Click Through Rate) - The percentage of people who see a total click on something is called its CTR .
SEO (Search Engine Optimization) - SEO is the technique of ranking a website in good position in search engines.
Sponsorship- Sponsorship means getting your marketing done by paying money to an influencer. For example, you can get your business marketed by paying money to a big blogger or Youtuber.
Bounce Rate - The percentage of people who visit your website who go out of your website after reading only one page is called 'Bounce Rate'. For example, if 100 people come to your website and 60 of them leave after reading only one page, then the bounce rate of your site in this condition will be 60%.
Keyword- Topic is called keyword in internet language.
Read More- What is a Keyword? complete information
Clickbait- The use of wrong methods to get people to click on your website is called clickbait.
Landing Page- When you send people to your website through digital marketing, after clicking on your link, the first page of your website opens and shows people, speaking the landing page of the website. Huh. Landing page means the page on which people land.
The landing page is in a way the first impression of your website, so it must be well optimized to make your digital marketing campaign successful.
Content- In simple words, the thing that people get information from is called Content.
Backlink - When a website receives a link to our site, it is called a backlink.
Domain Authority (DA) - We are aware of how much respect a website has in Google's eyes.
Alexa Rank- Alexa Rank shows which site is the number one in the world in terms of popularity.
6). How to do digital marketing? (How to do Digital Marketing Step by Step):
Doing digital marketing can prove to be very beneficial for your business, provided it is done correctly. These are some steps that you can use to make your digital marketing campaign a success-
1. Define Your Goals
Marketing of anything cannot happen unless you are certain of what your objective is to do marketing. So first decide why you want to do marketing, what are your goals?
Suppose if you are marketing your website, then you may want to increase traffic to your website. Maybe you want to sell something on your website. Maybe you just want to tell people about your website (brand awareness) or maybe you aim to increase your email list for your marketing purpose.
Whatever your goal is, but be sure about it.
2. Choose your target audience (Choose Your Target Audience) -
Once you set your marketing goal, then it is the turn - to determine your target audience.
For example, if you have a cosmetics business, then your target audience could be something like this-
Gender-female
Age- 10 to 50 Year
Interest- Makeup, Cosmetics, Beauty, etc.
In this, you have to choose the audience that is best for you.
3. Choose the right platform
Different types of people move on different platforms.
For example, most people associated with Fashion, Acting and Modeling use Instagram. People associated with politics use Twitter more. At the same time, business people use LinkedIn more.
This way you have to see which platform your target audience uses the most. For example, if you want to market your cosmetics business, then Instagram can be a good platform for you.
Note- You can also use more than one channel for better results.
4. Make your profile and website correct (Manage Your Social Profiles & Landing Page) -
If you want to send people to your social pages through marketing, then setup your social accounts properly before placing Ad. Put the right credentials and links in them so that people don't have any problem.
Apart from this, if you want to send people to your website, then set your landing page (the page of the website that people will see first after clicking) correctly. Make it attractive and easy.
5. Do Keyword Research -
If you want to advertise in Google, then do keyword research. Find out what and how people find things related to the topic of your business.
6. Set Your Budget
Determine exactly how much money you want to spend to market your business digitally. Also, be certain about how long you want to run your marketing campaign.
Tip- If you are doing digital marketing for the first time, do not spend a lot of money in it. It is better to divide your budget into pieces. Such as- 10% for January, 8% for February, 12% for March etc. This reduces the risk.
7. Apply Ads (Set Ads) -
The seventh and most important step is to place ad. Customize your ads well. Keep them attractive. Pay special attention to copywriting.
8. Analyze (Track & Do Analysis) -
Many people leave by simply placing an ad and wait for good results. But this does not happen.
After placing the ad, we also have to track our campaign. Based on that, we also have to analyze whether we are working properly. If not, where do we need to make changes. Where things can be improved.
By adjectives like this, we can improve our digital marketing campaign.
By following these steps properly, you can make your digital marketing campaign successful.
7). Digital Marketing Strategies / Techniques:
These are some digial marketing techniques that you can use to make your digital marketing campaign a success-
1. Local SEO- If you have an offline business and you want to reach it to the people of your area or city, then Local SEO can help you in this work.
What is Read- Local SEO and how to do?
2. Through SEM- search engine marketing, you can take people to your website through search engines like Google, Bing.
3. SMM- Through the 'Social Media Marketing' technique of digital marketing, you can use social web and take people like your product & services.
4. Remarketing- Re-marketing is a technique by which you can bring those people back to your site who have once visited your site.
5. Content Marketing- Through content marketing, we can bring a lot of people to our site for free and at the same time increase our brand awareness.
8). Top Digital Marketing Agencies of India:
If you want to do digital marketing of your business, then here is the list of top digital marketing agencies of India.
CIS
iPrism
Iprospect
Adweta
Shoot order
The Nest Big Thing
8 Views
9). World's Top Digital Marketing Companies:
Some of the names of some of the world's major digital marketing agencies are as follows-
Accenture Interactives
Neil Patel Digital (NP Digital)
IBM iX
Dentsu - Japanese Company
Web FX
Web Net Creatives
Read - What is online marketing and how to do?
10). How to make a career in Digital Marketing? / How to learn (Career in Digital Marketing):
Today there are many people who want to adopt digital marketing as a career but they do not know where to start.
1. To make a career in digital marketing, firstly you should know the little things related to it and do small experiments with them.
For example, first you can create a small blog and work on it for a few months. This will let you know how Search Engine work? How is blogging done? How is content writing and marketing done? With this, you will start getting light ideas about things related to the Internet.
2. After this, if you feel that you have the ability to advance in the field of digital marketing, then you can do a course of 6 months or 1 year of digital marketing from a good institute. In this, things like SEO, SEM, PPC, SMM, SMO will be explained in full details.
3. With the help of the certificate obtained after completion of your course, you can apply for a job in an Internet or Digital Marketing Company. Or you can start some online work of your own if you want.
In this way, you can make a career in the field of digital marekting. Well-known digital marketer Neil Patel has also made a video on this topic, which you can see here-
11). Information about Digital Marketing Course in India:
Many people who want to make a career in the field of digital marekting are left confused by some questions. Here we have tried to answer some similar questions related to digital marketing.
1. What is Digital Marketing Course? (What is Digital Marketing Course) -
Digital marketing is usually a 3-month, 6-month or one-year course in which digital marketing methods are taught.
In this, things like how to do SEO, how to do SEM and how to do social media marketing are taught. If you do this course well then you can make your career as a digital marketer.
2. How to do digital marketing call? (How to do Digital Marketing Course) -
You can do the course of digital marketing from a good institute in your area. You can find such institute by searching Google.
Before joining an institute, examine it thoroughly. Make sure that the institute has good tutor and good teaching facilities. Also ensure that things like SEO, SEM, SMM, PPC are present in the course.
Note- You can also do digital marketing courses from online websites ( eg- Udemy , Unacademy etc.). These websites also give you a certificate after the course is completed.
3. What is the fee for Digital Marketing course? (Digital Marketing Course Fees) -
The course fees for digital marketing depends on your location, course duration and institute. But the fees of this corse usually range from Rs 10,000 to Rs 70,000.
COURSE DURATION- Digital marketing course can be 3 months, 6 months and year long.
4. Best Top Digital Marketing Course Institutes for learning in India:
These are some popular Indian digital marketing institutes from which you can take a course in digital marketing-
1. SimplyLearn
2. AIMA
3. NIIT Digital Marketing
4. DSIM
5. EduKart
6. Learning Catalyst
7. EduPristine
8. Digital Vidya
5. How to become a digital marketer? (Be A Digital Marketer):
To become a digital marketer, you can take a digital marketing course. Apart from this, you can start the work of making websites, blogging and videoes. You can start doing new things on the Internet. You can learn SEO.
To become a good digital marketer, your passion matters more than a course. So do not just do the course but also be passionate about digital marketing.
After taking the course of digital marketing, you can apply for a job in a company. Usually in the beginning you get salary from 15 to 20000 rupees which later (as experience increases) reaches 40000-50000.
Apart from this, you can run your own Digital Marketing Business by opening a Digital Marketing Agency.
6. How to start a digital marketing agency? (Start A Digital Marketing Agency):
To open a digital marketing agency, it is better that you have at least 5-6 years of experience working in a digital marketing company. Only then your agency can run well.
Neil Patel says that you should work in every kind of digital marketing company for 10 years, small, big, medium and earn experience. After that start your own digital marketing company, definitely your success rate will be very high.
7). How to find a digital marketing job? (Find Digital Marketing Job):
If you have completed your digital marketing course and you have got the certificate then you can start looking for your job now.
To find a digital marketing job, you can visit Online Job Sites like LinkedIn Jobs, Indeed. There you will see hundreds of jobs related to your field, for which you can apply.
You can find a digital marketing job by advertising in digital marketing related magzines.
8). Future Of Digital Marketing:
Today digital marketing is overtaking the traditional mediums of marketing and is fast moving forward and it is expected that digital marketing will continue to grow like this for many years to come.
