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Essay on e-commerce: scope, importance, benefits and limitations 2021

 Essay on e-commerce: scope, importance, benefits and limitations 2021


Essay on E-Commerce: Scope, Importance, Benefits and Limitations! Read this essay to know about it essay on e-commerce, e-commerce essay topic, essay on e-commerce in india, e-commerce essay advantages and disadvantages, essay on e-commerce and online shopping, e-commerce Essay Conclusion!

Essay on e-commerce:

Electronic commerce, commonly known as e-commerce, is the purchase and sale of a product or service on electronic systems such as the Internet and other computer networks. Electronic commerce has its hold over technologies such as electronic fund transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems.


Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction life cycle, although it can cover a wide range of technologies such as e-mail, mobile devices, and telephones.


Electronic commerce is generally considered the sales aspect of e-business. It also includes the exchange of data to facilitate the financing and payment aspects of business transactions.


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Even today, sometime after the so-called 'dotcom / internet revolution', electronic commerce (e-commerce) remains a relatively new, emerging and constantly changing field of business management and information technology.


There has been much publicity and discussion about e-commerce. Library catalogs and cabinets are filled with books and articles on the subject.


However, there remains a sense of confusion, skepticism, and misunderstanding surrounding the region, which is expanded by the different contexts in which electronic commerce is used, coupled with myriad related buzzwords and acronyms.


In an emerging global economy, e-commerce and e-business have increasingly become an essential component of business strategy and a strong catalyst for economic growth. The integration of information and communication technology (ICT) into business has revolutionized the relationship within organizations and between organizations and individuals.


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In particular, the use of ICT in business has increased productivity, encouraged greater customer engagement, and enabled mass customization in addition to reducing costs. With the development of Internet and web-based technologies, differences between traditional markets and global electronic markets — such as business capital size, among others — are gradually narrowing.


The name of the game is strategic positioning, the ability of a company to determine emerging opportunities and utilize the human capital skills necessary to maximize these opportunities through an e-business strategy that is simple, practical and Global information miles and new economic environments are practical.


With its effect of leveling the playing field, e-commerce with appropriate strategy and policy approaches enables small and medium scale enterprises to compete with large and capital-rich businesses.


On another aircraft, developing countries are granted access to the global market, where they compete with and complement more developed economies.


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Most, if not all, developing countries are already participating in e-commerce, either as sellers or as buyers. However, to facilitate e-commerce development in these countries, relatively undeveloped information infrastructure must be improved.


The following are the areas of policy intervention:


(i) including high Internet access costs, connection service fees, communication fees and hosting fees for websites with sufficient bandwidth;


(ii) limited credit card availability and a nationwide credit card system;


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(iii) underdeveloped transport infrastructure resulting in slow and uncertain delivery of goods and services;


(iv) network security problems and inadequate security security measures;


(v) lack of skilled human resources and key technologies;


(vi) Content restrictions based on national security and other public policy, which greatly affect trade in the information services sector, such as the media and entertainment sectors;


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(vi) cross-border issues, such as recognition of transactions under the laws of other ASEAN Member States, authentication services, reforms in delivery methods and customs facilitation; तथा


(vii) The relatively low cost of labor, meaning that a shift to a relatively capital-intensive solution, including investment on physical and network infrastructure improvements, is not evident.


It is believed that in the information age, Internet commerce is a powerful tool in the economic growth of developing countries. While there are signs of e-commerce patronage among large companies in developing countries, there appears to be little and negligible use of the Internet for commerce between small and medium-sized companies.


E-commerce promises better business for SMEs and sustainable economic growth for developing countries. However, it is based on strong political will and good governance as well as a responsible and supportive private sector within an effective policy framework. This primer seeks to provide policy guidelines in this direction.


पर निबंध the history of e-commerce:

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The history of ecommerce dates back to the invention of the very old notion of "selling and buying" electricity, cable, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened for commercial use. Since that date thousands of businesses have resided on the web sites.


First, the term e-commerce refers to the process of executing commercial transactions with the help of key technologies such as electronic transaction interchange (EDI) and electronic fund transfer (EFT) that allow users to exchange and electronicize business information. Used to give opportunity transaction.


The ability to use these technologies appeared in the late 1970s and allowed commercial companies and organizations to send electronic documentation. Although the Internet began to gain popularity among the general public in 1994, it took nearly four years to develop security protocols and DSLs that allowed rapid access to the Internet and frequent connections.


In 2000 a large number of trading companies in the United States and Western Europe represented their services on the World Wide Web.


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At this time the meaning of the word ecommerce was changed. People began to define the term ecommerce as the process of purchasing goods and services available on the Internet using secure connections and electronic payment services.


Although the collapse of dot-coms in 2000 brought unfortunate consequences and many ecommerce companies disappeared, "brick and mortar" retailers recognized the advantages of electronic commerce and began adding such capabilities to their web sites ( For example, after the online grocery store) Webvan went to waste, two supermarket chains, Albertsons and Safeway, began using ecommerce to buy groceries online to their customers).


By the end of 2001, e-commerce, the largest form of business-to-business (B2B) model, had about $ 700 billion in transactions.


According to all available data, ecommerce sales continued to grow over the next few years and, by the end of 2007, ecommerce sales accounted for 3.4 percent of total sales. Ecommerce has a lot of advantages over "brick and mortar" stores and mail order catalogs. Consumers can easily search through a large database of products and services.


They can view the actual prices, build an order for several days and email it as a "wish list" hoping that someone will pay for their chosen item. Customers can compare prices with a click of the mouse and purchase the selected product at the best price.


Online sellers, in their turn, also receive different advantages. The web and its search engines provide a way for customers to be found without an expensive advertising campaign. Even small online shops can reach global markets. Web technology allows customers to track their preferences and provide tailored tailored marketing.


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The history of e-commerce is unimaginable without Amazon and E-Bay who were among the first Internet companies to allow electronic transactions. Thanks to their founders, we now have a beautiful ecommerce sector and enjoy the benefits of internet buying and selling. Currently the 5 largest and best-known Internet retailers worldwide - Amazon, Dell, Staples, Office Depot and Hewlett Packard.


According to statistics, the most popular categories of products sold in the World Wide Web are music, books, computers, office supplies, and other consumer electronics.


Amazon.com, Inc. One of the most well known ecommerce companies and is located in Seattle, Washington (USA). It was founded in 1994 by Jeff Bezos and was one of the first American e-commerce companies to sell products on the Internet.


After the dot-com collapse, Amazon lost its position as a successful business model, however, in 2003 the company made its first annual profit which was the first step to further growth.


Initially, Amazon.com was considered an online bookstore, but over time it expanded its range of goods by adding electronics, software, DVDs, video games, music CDs, MP3s, apparel, footwear, health products and more.


The company's original name was Cadabra.com, but shortly after it became popular in the Internet, Bezos decided to name his business "Amazon" after the world's most volatile river. In 1999, Jeff Bezos was named Person of the Year by Time magazine in recognition of the company's success.


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Although the company's main headquarters are located in the United States, WA, Amazon has set up separate websites in other economically developed countries such as the United Kingdom, Canada, France, Germany, Japan, and China. The company supports and operates retail web sites for many well-known businesses, including Marks & Spencer, Lacoste, NBA, Babe Stores, Target and more.


Amazon is one of the first ecommerce businesses to set up an affiliate marketing program, and nowadays the company gets about 40% of its sales from affiliates and third-party vendors who list and sell goods on the web site.


Amazon entered the cinema in 2008 and is currently sponsoring the film "The Stolen Child" with 20th Century Fox. According to research conducted in 2008, the domain Amazon.com attracts about 615 million customers every year.


The most popular feature of the web site is the review system, i.e. the ability for visitors to submit their reviews and rate any product on a rating scale from one to five stars. Amazon.com is also known for its clear and user-friendly advanced search feature that enables visitors to search keywords in the full text of many books in the database.


Another company, which has contributed greatly to the process of e-commerce development, is Dell Inc., an American company based in Texas, which ranks third in computer sales within the industry behind Hewlett Packard and Acer.


Launched as a static page in 1994, Dell.com has made rapid progress, and by the end of 1997 was the first company to register a million dollars in online sales. The company's unique strategy of selling goods on retail outlets and on the World Wide Web without intermediaries was appreciated by many customers and emulated by a large number of ecommerce businesses.


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The main factor of Dell's success is that Dell.com enables customers to choose and control, meaning visitors can browse the site and assemble PC pieces by selecting each single component based on their budget and requirements . According to statistics, about half of the company's profits come from the web site.


In 2007, Fortune magazine ranked Dell as the 34th-largest company on the Fortune 500 list and 8th on its Top 20 Top List of Most Successful and Acclaimed Companies in the United States in recognition of the company's business model She stayed.


The history of ecommerce is the history of a new, virtual world that is evolving to the benefit of the customer. This is a world that we all are building brick by brick, which is a safe base for generations to come.


पर निबंध the scope of e-commerce:

E-commerce has high scope in every aspect of business, currently it is in embryonic stage but in future e-commerce business will be a part of day to day activity of firms.


Following are the marketing areas where we want e-commerce scope:


(i) विपणन, बिक्री और बिक्री संवर्धन।


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(ii) Pre-sale, sub-manufacture, supply.


(iii) वित्त पोषण और बीमा।


(iv) Commercial transaction - ordering, delivery, payment.


(v) उत्पाद सेवा और रखरखाव।


(vi) Cooperative Product Development.


(vii) Distributed Co-operative Society.


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(viii) सार्वजनिक और निजी सेवाओं का उपयोग।


(ix) Business-to-Administration


(x) Transport and Logistics.


(xi) सार्वजनिक खरीद।


(xii) Automatic trading of digital goods such as games, learning materials, songs and music etc.


(xiii) Accounting and Financial Management.


(xiv) कानूनी सलाह


पर निबंध e-commerce required:

E-commerce and e-business are not just Internet, websites or dot-com companies. It is about a new business concept that incorporates all previous business management and economic concepts.


Like, e-business and e-commerce impact on many areas of business and topics of business management studies:


1. विपणन:


Issues of online advertising, marketing strategies, consumer behavior and cultures. One of the areas where it has an impact is direct marketing. In the past it was mainly door-to-door, home parties and mail order using catalogs or leaflets.


This changed to telemarking and TV sales with the development of telephone and television technology, and eventually e-marketing spanning data and developing new channels for direct sales and promotions such as e-CRM 'data mining and the like.


2. Computer Computer:


Development of various network and computing technologies and languages ​​to support e-commerce and e-business, for example combining legacy systems of front and back office with 'web based' technology.


3. Finance and Accounts:


Online banking; Transaction cost issues; Accounting and auditing implications where 'intangible' assets and human capital must be valued significantly in an increasingly knowledge-based economy.


4. अर्थशास्त्र:


The impact of e-commerce on local and global economies, understanding the concept of a digital and knowledge-based economy and how it fits into economic theory.


5. उत्पादन और संचालन प्रबंधन:


The effect of on-line processing has reduced cycle time. It takes a few seconds to deliver digitally digitized products and services; Similarly the time for processing orders can be reduced from 90 days to minutes.


Production systems are integrated with finance marketing and other functional systems as well as business partners and customers.


6. उत्पादन और संचालन प्रबंधन:


Moving from mass production to driven demand, older customization customers pull rather than the manufacturer push of the past. The web-based enterprise resource planning system (ERP) can be used for designers and / or production floors to order directly in seconds, thus cutting production cycles by up to 50 percent, especially when manufacturing plants, engineers And designers are located in different countries.


In sub-assembler companies, where a product is assembled from different components from multiple manufacturers, communication, collaboration, and coordination are important to many manufacturers, so electronic bidding can produce cheap components and be flexible and adaptable to purchase. Having a system allows for a rapid change with minimal cost so that inventory can be shortened and money can be saved.


7. Management Information System:


Analysis, design and implementation of e-business systems within an organization; Integration issues of front-end and back-end systems.


8. मानव संसाधन प्रबंधन:


Issues of 'intra-pruners' on-line recruitment, home work and project basis are replacing permanent employees on project basis.


9. व्यापार कानून और नैतिकता:


Various legal and ethical issues that have arisen as a result of the global 'virtual' market. Issues are copyright law, confidentiality of customers' information and the validity of electronic contracts.


Importance of e-commerce :

Today, we can see that e-commerce is becoming part of the study of almost all courses in management and commerce. It is an integral part of any book or manuscript written at retail, and it also claims a significant share in this text. The reason behind this lies in the fact that e-commerce technology is different and more powerful than any other technology seen in the last century.


While these other technologies changed economic life in the 20th century, the developed Internet and other IT will shape the 21st century in many ways. The most important of these is the rise of a large section of Internet-habitual consumers, and then the creation of the ecosystem needed for the development of e-tailing. In the case of India, both these factors are likely to decline rapidly.


Prior to the development of e-tailing, the process of selling and selling goods was a mass marketing and / or sales force driven process. Consumers were regarded as passive targets of advertising (promotional) "campaigns", and branding blitzes were intended to influence their long-term product perception (brand positioning) and immediate purchasing behavior.


Sales were generally conducted in well-insulated "channels". Consumers were seen to be stuck by geographic and social boundaries, unable to search widely for the best price and quality options. Information about prices, costs, and charges may be hidden from customers in order to obtain the resulting profitable "information asymmetry" for the sales firm.


Here, information asymmetry means any disparity in relevant market information between the parties in a transaction. E-commerce has greatly challenged these traditional retail business norms, beliefs and behavior.


पर निबंध the principle of e-commerce:

ई-कॉमर्स के विभिन्न सिद्धांत इस प्रकार हैं:


1. Sell everywhere - be seen and shopped:


Customer expectations for how and when they buy products have changed substantially over the years. Multi-channel sales were once limited to managing direct sales, a call center, a website and possibly a partner channel.


With e-commerce 2.0, it has expanded and refined to include various online channels. These new channels include additional branded websites, various online marketplaces (such as eBay, Amazon.com, Overstock.com and others), and online shopping comparison engines (such as Shopping.com, PriceGrabber.com and others).


2. Long tail -Target Niche Market:


E-tailers that can connect with niche markets and provide a better online experience are capitalizing on new-found revenue. In the past, the obvious strategy was to find the bulk of the market and then mass market them. With so much competition, many online merchants have adapted by discovering new methods and tools that target specific niche markets.


These niche markets have not been filled by big brands and respond well to content and online experiences directed specifically at them. In many cases, the demand for these niche markets is simply not being met by big brands.


The long tail theory of e-commerce 2.0 is about being able to reach beyond the traditional prospect base and tap the potential of niche markets.


3. Decentralized Content Creation - Data from the community:


Buyers were once along for the ride in the e-commerce process. Now they are in the driver's seat. Content buyers create through forums such as product reviews, blogs and social networks influence other buyers more or more by building any promotion e-tailers.


Forums like YouTube and MySpace underscore how content created by consumers has become a viable and valuable part of the promotional and sales cycle for retailers. Canadian e-commerce site Wasabi encourages buyers to submit any offer they receive through social and economic incentives.


Although some e-tailers are intimidated by the perceived loss of control over published content, these new methods of data acquisition greatly increase the richness and diversity of available information, ultimately helping the buyer make better decisions.


4. Personalized Shopping - Make it fun shopping and easy to buy:


Shopping has long been considered a recreational activity by many. Online shopping is no exception. In fact, with the sophistication and speed of online shopping tools, consumers are spending more and more on e-tailer sites.


These shopping tools best take care that buyers want to be entertained and delighted. Buyers do not like the lengthy checkout process in the brick-and-mortar world. When building your online brand, regardless of the channel, remember that rapid checkout is the same for happy buyers who are more likely to return and buy again.


5. Mash-up-ingred and collaborate:


Integration is not new, but what is new is the need to dynamically initiate, modify and use these integrations. The eCommerce 2.0 environment is built on many interrelated systems and processes that require information to be exchanged dynamically.


This occurs between multiple systems based on individual user experience and the context of a particular customer engagement or order. Spontaneous access and interaction between systems is one that promotes increased conversions and buyer loyalty, as well as attracting new buyers.


6. Data King-Collect the Wealth of Opportunities:


Gone are the days of looking at purely operational reports. Seeing how many listings you have in a market is fine, but it doesn't tell you how you compare to other e-tailers, how you are doing over time, or what other channels might be more profitable. .


E-commerce 2.0 is about collecting and managing data from all online channels to enable better business decisions. Exploration of product opportunities relies on being able to carefully define business objectives, identify key performance indicators (KPIs) and obtain routine data to act on.


E-commerce is possible in various combinations in business such as:


(i) B2B - Business to Business


(ii) B2C - Business to Consumer


(iii) C2B - Consumer to Business


(iv) B2E - Business to Employee


(v) C2C - consumer to consumer


(i) B2B - Business to Business:


E-commerce has been in use for many years and is commonly known as EDI (electronic data interchange). In the past, EDI was conducted over a rough link between two businesses where today the most popular connection is the Internet. B2B e-commerce can be used as an important promoter towards more trading partner collaboration. E-commerce technologies have also allowed small businesses to improve the processes of interfacing with customers. They are now able to develop services for individual customers rather than providing a standardized service.


The two businesses provide information to each other electronically.


Typically in B2B environments, e-commerce can be used in the following processes:


(i) अधिप्राप्ति


(ii) Fulfillment of order.


(iii) To manage the trading-partner relationship.


It is helpful to reduce B2B transactions and improve product quality and customer service and urge by large businesses that all their suppliers link into their e-commerce systems as a condition of doing business. In addition, there is greater demand by end consumers for fast order fulfillment and the ability to track an order as it is being processed and delivered.


(ii) B2C - Business to Consumer:


Business to consumer e-commerce is where the consumer accesses the supplier's system. It is still a two-way task but is usually done entirely via the Internet.


B2C may also be related to obtaining information such as share prices, insurance quotes, online newspapers, or weather forecasts. When the product cannot be physically examined, traditional commerce has no advantage over the convenience of electronic commerce. The largest business-to-consumer e-commerce consists of intangible products that can be delivered directly to the consumer's computer cover. The network is made up of five broad categories — entertainment, travel newspapers / magazines, financial services, and e-mail. . Entertainment, online games, music and video are the largest category of products sold to consumers.


(iii) C2B - Consumer to Business:


Consumer to business is a growing area where a consumer requests a specific service from the business. Like a hotel reservation in a specific time period.


(iv) B2E - Business to employee:


Business usage is increasing in e-commerce, it is in business such as pharmacy marketing, supply chain management, insurance, IT companies etc. This form of e-commerce is commonly referred to as an 'intranet'. An intranet is a web site developed to provide information to employees of an organization. An intranet is usually accessed through a network of organizations, this can often be extended to an entrant who uses the Internet but restricts access by sign on and password.


(v) C2C - Consumer to Consumer:


These sites are usually in the form of auction sites. The consumer lists items for sale with a commercial auction site. Other consumers arrive at the site and place bids on the item. The site then provides a connection between the seller and the buyer to complete the transaction.




पर निबंध key elements supporting e-commerce :


Here are seven important infrastructure decisions facing ecommerce businesses:


1. विपणन:


Of all the infrastructure elements, marketing may be the most important. To be successful, your website must be found. Once visitors are on your site, you need to keep them there and force them to buy from you. That is the work of your marketing team.


Whether it is website design, social media, search marketing, merchandising, email or other types of advertising, it is all about marketing.


In-house marketing activities are very challenging to manage effectively. Most small ecommerce businesses outsource some element of marketing.


2. Feature :


A major competitive advantage over e-commerce businesses have over brick-and-mortar stores is investment in their physical offices and warehouses. In many cases, you can move your business out of a home office and into your basement or garage.


If you leave the ship or outsource the fulfillment, you may be able to do so for a longer period of time. Even when you have many employees, you can set up your office in a Class B or C space, as you have no need of a fancy store in the right place.


One word of advice is to keep your options flexible. Try to find an office park that has different types of spaces in different sizes. You can start in a small space and move to a larger place without any penalty, as your needs change.


3. ग्राहक सेवा :


There are many options today to deliver high-quality customer service. You can outsource those activities in-house or to a third party. Basic customer service for sales and after-sales activities can be controlled by using email and providing 800 numbers for more comprehensive phone support.


A customer-management system will make those activities easier, but it is not a requirement for small companies.


Live chat will affect your operation as one needs to be available during specified hours of operation. If you decide to handle those activities at home, be sure to assess the impact of that on your organization.


4. सूचना प्रौद्योगिकी :


Choosing the right e-commerce platform is one of the most important decisions you make in your business. Do you want to build and host your own system, outsource the development and then manage the system going forward, or use a host, software as a service platform that is more turnkey and externally managed is?


If you build and host your own systems, you may need more cash up front and skilled administrators and developers on your staff. Using the SaaS platform, you will not need to host or manage the system in-house, but you may still need web developers on staff.


Choosing to outsource development and hosting will reduce your staffing costs, but you will incur higher costs for any future enhancements or changes to your websites.


There are pros and cons of any approach. Before proceeding, be sure to think about your staffing and the effects on both your cash flow and bottom line.


5. पूर्ति :


Another important decision is whether you will manage your own inventory or outsource those activities to a fulfillment house or through drop shipping arrangements with your suppliers.


Managing your own inventory will give you a higher level of control, but you will tie your cash to the inventory, warehouse space, and your own full staff. In some industries such as the jewelry supply industry that my previous business was in managing your own inventory, the most logical option was.


We had no option of drop shipping, and most of the goods were purchased in bulk and were very small. We did not trust the preparation and fulfillment of any external service.


Select the best fulfillment option to meet your needs. Be sure to understand the costs involved and analyze other options before proceeding.


6. वित्त और प्रशासन :


As with other business functions, you have to decide whether you want to manage your finance and administration activities in-house, outsourced or hybrid of both. If your e-commerce platform is tightly integrated into your accounting system, you may require little in-house book-keeper.


If you use separate systems for your website, order management, and accounting, you may need more support for data entry and ensuring that information is properly managed. Many e-commerce companies use external services for vendor payments, payroll and other basic accounting activities.


They decide to focus on sales, marketing and customer service. This allows them to focus on growing their business or making you work as a business owner rather than paying an internal accountant.


On the administration side, you need a leadership team and provide direction to them. Good communication is important, whether you have 3 or 100 employees. Whether you choose to be more authoritative or democratic in your management style.


But choose a style and be consistent. Make sure everyone understands their roles, as well as overall business strategies. As your business develops, you may need to adjust your approach.


7. मानव संसाधन :


Many small-business owners avoid human resource work. Recruitment, establishing compensation, maintaining compliance and other HR activities are specialized and time consuming.


You can choose to bring resources in-house to manage those activities, but can also evaluate outsourcing them. Many individuals and agencies are well equipped to take over your HR activities.


Impact of E-commerce on Business:

Me. Market Changes:


Now the business can be conducted at any place accessible to the Internet. Firms can offer their products and services with the involvement of intermediaries. Traditional intermediary functions will be replaced, new products and markets will be developed, and new and distant relationships will be created between business and consumers. This will change the organization of work - more flexibility will be opened to new channels of knowledge dissemination and human interactivity in the workplace.


ii। Rapid development of business:


E-commerce will act as a catalyst to spread the more widely occurring changes that are already underway in the economy, such as improving regulations, establishing electronic links between businesses (EDIs), Globalization and demand for economic activity. High-skilled workers. Likewise, electronic banking is already driving many pectoral trends, such as electronic banking, direct booking of travel and one-to-one marketing.


iii। Supporting Globalization:


The exchange of information was a hindrance to inland trade, but e-commerce allows MNCs and global organizations to transfer real-time information to employees, stake holders and customers. E-commerce on the Internet increases interactivity in the economy. These linkages support the business organization in expanding the business.


iv। Electronic Commerce Development:


Currently, electronic commerce on the Internet is relatively small but growing very rapidly. Currently electronic commerce is in a birth stage, and technology and market dynamics are still casting their original shape. People oppose using e-commerce. This is especially true for the business-to-consumer segment, where people worry about payment security, potential fraudulent merchants, privacy of personal data, and more.


वी। New employment opportunities:


Changes in the mix of skills required in electronic commerce will lead to driving demand for information technology professionals. For electronic commerce, IT expertise needs to be combined with strong business applications skills, and therefore a flexible, multi-skilled workforce. In addition to the contingency skills required to support electronic commerce transactions and applications, hardware and software professionals will be required.


vi। New Business Opportunities:


Changing industry structures and electronic commerce systems based on widespread availability of information and direct distribution to customers allows for new business models. Moving further than new ones, we also see that new business models are new forms of middlemen or information brokers. Examples are currently directory providers or search engines, such as Yahoo and Lycos, bidding sites such as e-bay, internet shopping, on-line trading, online consultancy, etc.


E-commerce is a technology-driven activity requiring infrastructure supporting the seamless location, transfer and integration of business information in a secure and reliable manner. The compatibility of e-commerce in small towns and villages is very low due to non-availability of infrastructure.


vii। product promotion:


Through direct, information-rich and interactive contact with customers. The first use of electronic commerce is to provide product information through online electronic brochures and purchase guides. This can be seen as an additional marketing channel, allowing customers to take advantage of greater number of electronic commerce, making product information and availability available anytime, anywhere, provided the customer has the information Have the right infrastructure to use.


viii। New Sales Channel:


The multidisciplinary approach to e-commerce has created new sales channels by which companies can reach customers, suppliers, and stakeholders directly, considering electronic commerce and especially the World Wide Web, as sales channels for two types of products Makes sense - physical products are sometimes sold in traditional stores, which can be advertised and ordered online, such as computer hardware or wine, products that are also distributed on the electronic commerce medium Can be accessed, such as information or software.


Electronic commerce strategies are of primary value in markets where the information is of significant added value to the products being brought in rather than in the commodity markets. Centralization, so this information is important for customers.


मैं customer service:


E-commerce provides on line customer care and support services. The ability to respond to problems online through the Resolve Guide, the company's archives tackled problems, electronic mail interactions, future audio and video support and all this 24 hours a day, 365 days, building customer trust and retention Does. Monitoring how customers use this support information provides insights on improvement areas in current products, and a list of issues faced with products can be an important source of product feedback for the design of new products .


एक्स। Customer Relationships:


The electronic commerce system will allow for more personal relationships between suppliers and their customers, due to their ability to collect information on customer needs and patterns of behavior. The role of technology in learning about customers is the ability to record every event in the relationship, such as customers asking for information about a product, buying one, requesting customer service, etc. During all these interactions, over the phone, In person. Or online, customer needs are identified and will feed future marketing efforts.


पर निबंध ई-कॉमर्स होस्टिंग के मूल तत्व:

Ecommerce web hosting is rapidly gaining popularity with each passing day as more and more people use the Internet to buy and buy things. Even traditional brick and mortar businesses are exploring options to make their products and services available online so as to broaden the customer base by allowing customers to access their online stores on a geographic basis.


Since an online store is such an important part of the business, you may have to spend a lot of time and effort while selecting your ecommerce hosting company.


ईकॉमर्स होस्टिंग के प्रमुख तत्व निम्नलिखित हैं:


1. सुरक्षा :


You have to keep in mind that while selling online, you will have credit card information available to many customers and such information is very sensitive. Therefore, online stores suffer from security issues as hackers try to gain access to such information.


Thus, to ensure that customer information is not at risk, you need to choose an ecommerce hosting provider that provides security options such as sophisticated firewalls, valid SSL certificates, and anti-phishing software.


2. लचीलापन :


If you are a startup business, your business demands may not be the same as those in large businesses and you can opt for an e-commerce plan that meets your immediate hosting needs. However, as the business grows, demand increases and you may need more space and bandwidth.


If your current e-commerce hosting provider does not offer flexible plans, you may need to transfer your hosting account to another provider. Thus, when choosing a hosting company keep your expansion plans in mind and make sure that your provider offers a flexible plan.


3. विश्वसनीयता :


The key to the success of an online store is the convenience and round the clock availability. People usually use online stores because they are accessible all the time from anywhere in the world.


However, if your hosting company does not provide maximum uptime, your online store may not be available to customers, so force them to purchase from your competitors. Thus, choosing a hosting provider that offers 50% uptime will mean that you are allowing competitors to woo your customers.


4. Access and ease :


A website that is easy to browse for products and services is usually preferred by customers. Therefore, it is necessary to bring your website to the top in terms of search engine results. Once your website is search engine optimized, you can take a load of traffic to the website. However, if the hosting servers are down most of the time, optimizing your website search engine would be pointless.


5. तकनीकी विशेषज्ञता और ग्राहक सहायता :


Another key element of ecommerce hosting is the technical expertise of the hosting provider. This is an essential element especially during peak times as you may need immediate technical support for your online store to deal with some website issues.


Also, to ensure that customer support is available through 24/7 live chat, email and phone to help customers resolve issues.


The above mentioned elements of e-commerce hosting are critical to the success of any online business and thus should not be ignored.


Now that you know that you need to run a successful ecommerce site, you can buy and sell websites, along with ensuring that you will be able to figure out how to host them on a decent server or Offer the best quality when you sell. Sites) to your buyer.


पर निबंध benefits, limitations and challenges :

E-tailing can be considered as another form of non-store retailing. Its nearest "cousin" is catalog retailing in reference to other forms of non-store retailing. Catalog retailing still claims a significant share of all retail transaction pie. It is therefore instructive to compare e-tailing with catalog retailing to gain some insight into its potential impact.


Catalog retailing, which developed over a century ago, grew rapidly in its early stages (similar to e-tailing), and was considered a very important part of the overall retail environment and market. This allowed customers to shop from home, when they wanted, at their convenience. Although it proved enticing and comfortable for some consumers and some types of products, there are some limitations that have further limited its development.


लाभ :


1. Customers have a wider choice at their fingertips (many e-tail sites etc.). Thus, the web creates a global marketplace-style marketplace that brings together many consumers and many retailers and vendors.


2. With web search capabilities (which require further development), it is easy to find different types and accessories that the customer is searching for.


3. Customers can execute transactions / place orders through the same means for informing, so that there is no disconnect between willingness to buy and affordability.


4. Payment plans are still evolving, and therefore, this benefit is likely to become more pronounced in the future.


5. ई-टेलर्स अन्य खुदरा विक्रेताओं की तुलना में मूल्य भेदभाव का अधिक कुशलता से उपयोग कर सकते हैं।


6. E-tailers can use past transactions to identify the possibility of products being purchased at certain price points.


7. Product Placement - E-tailers can change product placement (user performance) based on past transactions to increase visibility of goods, which users can purchase based on their close relationship with previous purchases. Thus, placements can be designed based on the context of the previous purchase.


8. E-tailing includes some benefits to the consumer that cannot provide any other form of retailing. The hypertext nature of the medium allows for more flexible forms of transactions - the growth of C2B and C2C highlight this point. This allows for ease of comparison across broader product categories with the development of shopping bots and allows for a more flexible pricing mechanism that leads to dynamic pricing.


9. It is giving an advantage to marketers who normally provide products with real (perceived) value and consumers. It also penalizes marketers who have worked in marketplaces that had "information" barriers to entry, where a lack of information for customers limited their choice and led to inept pricing and local monopolies Led.


10. Inventory-based e-retailers are known worldwide for running highly automated and efficient warehouses, bringing new benchmarks to the function.


सीमाएं :


1. Not all customers may have access to the web, as they do for the postal system. This is a temporary issue as the web continues to develop.


2. Ease of use can be a problem, as web design can be complicated for some users or sometimes a bit cluttered.


3. Online retail stores have not been standardized in the design of catalogs and retail stores (which use planograms for the same).


4. Therefore, different user behavior and patterns (navigation schemes) should be observed for each online store. This is again a temporary issue as the web continues to develop.


5. At times, concerns of lack of trust, security, and privacy prevail. Consumers are concerned with their interaction with the data they provide / include during the transaction.


6. In the Indian context, tax demand and regulatory mess, coupled with low Internet density and various other problems, present some other challenges.


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